To the Members and Friends of the Hawaii Water Environment Association:
I am so happy to be able to introduce our new website! It has been a long road of planning, surveys, reviews, meetings, iterations of changes and emails, and we finally have a great product to show for it. In a world where technology has become an integrated part of our lives, the need for change in how the Hawaii Water Environment Association communicates with our members was necessary. All of the information from the former site is still available, along with additional pages for each committee, events, and up-to-date information about the occurrences within our association. Between the late 1990’s and early 2000’s, the Lua Line newsletter was created and distributed. We wanted to keep the tradition, but morph it into an easy-to-use and read article-based website.
First and foremost I would like to thank Leland Lee, Mark Goodrowe and all of the other members who have put in so much time and effort into the old webpage. Your contributions over the years have helped in collecting old memories and files.
HISTORY OF THE REBRAND AND WEBSITE RENEWAL:
The purpose of rebranding is to invigorate, update and refresh how the public and our members see the association. With the environment coming to the forefront of the public’s thoughts and attitudes, it is a great time to get our name out there. With the hopes to outreach publicly more, rebranding will be one of the most important first leaps. To justify the revamp of our website, we needed a clear vision and statement of who we are. Two years ago HWEA revised the Strategic Plan and Vision Statement to update our vision and mission as professionals committed to preserving and enhancing our water environment, essential to the Pacific Island Region by providing industry leadership, engage all water professionals, promote innovation, and support clean and sage water for our communities.
A survey was sent out to the membership, and the website was a high priority for change. In changing the website, the logo is a part of that for coherency. We wanted to appeal to a broader audience including those in the entire Pacific region, as well as water/wastewater professionals and the public. After many years of the same logo, updating will keep our association relevant, focusing on transference of information through digital media and hopefully bring old and new membership together.
In the survey distributed about a year ago our members told us that above all, a calendar of events, updated information and training materials would be most important. We have incorporated many of these features, and in the next few months we hope to fill in the gaps.
Another piece missing was a newsletter. In the survey a large majority believed that a HWEA newsletter would be of value. We hope to accomplish this through published articles under the MEDIA section at the top of the website.
About a year later and with lots of help, we now have a user-friendly website to update, maintain and hopefully help increase involvement.
I would like to thank our rebranding and communications committees including: Jack Tano, Jason Nakata, Carly Kaneko, Carol Zuerndorfer and a special thank you to Audrey Haerle, without their help this website would not have been possible. Also, much appreciation to Seabelo Silitshena with [100 Innovations] for the website design and dealing with a bunch of busy volunteers!
It is an honor and privilege to work with HWEA, WEF, and the members of both. As the 2015-2016 President I hope to implement a new program to help Operators and to establish a precedent for this website and its maintenance. Please let me know if you would like to be involved or have any questions or comments about the Hawaii Water Environment Association.
Emily Dong, P.E.
Hawaii Water Environment Association – 2015-2016 President